It’s a completely different texture than any other masque: It isn’t a cream, it isn’t a liquid. It isn’t a paste. So …unlike most masks… it doesn’t just plop on top, coating your hair with thick, heavy moisturizers that make...

Our Color Security Shampoo is a total departure from typical shampoos today because it guarantees a 100% clean, completely residue-free wash. Unlike traditional “thickening”, “anti-frizz” or “conditioning” shampoos that leave unwanted ingredients on your hair and scalp, our shampoo ensures...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

This super light hairspray formula has no typical ingredients that will yellow, darken or dull your color. The firm but flexible formula won’t harden or stiffen, so you can continue brushing and shaping the hair into style without fear of...

Our ultra-light spray is a “one-and-done” formula that replaces the layers of gels, creams and serums typically used to control and define curls…which build up, weigh curls down and make them dull.  This totally new technology combines three polymers that...

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Carb Cocktail is a leave-in treatment that is activated when you blow-dry your hair. The formula features a weightless carb-based complex (cellulose, starch, oat bran) that bonds to hair strands with heat, acting like a “filler” and adding mass and...

This leave-in, heat-protectant treatment is activated when you blow dry.  Formulated with sulfur-rich blue sea kale, Amino Acids and B vitamins, it instantly helps fortify hair’s internal sulfur bonds for stronger, more resilient strands. Makes a major difference with just...

Extra is the first “flower-powered” shine spray. It harnesses the unique light-producing power of Mullein, a flower phenomenon that captures invisible UV light then converts it into full spectrum light, which results in a brilliant show of radiance.  This very...

Ground-breaking, extra-powerful, anti-frizz technology - Fills dry, porous, frizz-prone hair with internal moisture which negates this hair type’s natural urge to pull in atmospheric moisture (humidity) that makes hair puff and swell. - Delivers long-lasting results for hair that has...

New “Naked Technology” feels like nothing’s on the hair! Instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands) Our proprietary Profaxil-18 Complex™...

It’s a completely different texture than any other masque: It isn’t a cream, it isn’t a liquid. It isn’t a paste. So …unlike most masks… it doesn’t just plop on top, coating your hair with thick, heavy moisturizers that make...

Luxe, light leave-in conditioner for instantly stronger, glossy, expensive-looking hair. For all hair types.  Why it's WOW Easy to use, instant transformation! Powerful detangler reduces breakage Strengthens strands to support healthy growth Moisturizes + defrizzes for smooth, silky, luxe texture ...

Typical styling creams contain emulsifiers or waxes that don’t penetrate into your hair, creating a greasy heavy coat on the surface. One-Minute Transformation is rich in avocado oil and Omega 3 amino acids,  which quickly absorb into your hair, replenishing...

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.  There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks...