New “Naked Technology” feels like nothing’s on the hair! Instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands) Our proprietary Profaxil-18 Complex™...

Unique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls Features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from...

It’s a completely different texture than any other masque: It isn’t a cream, it isn’t a liquid. It isn’t a paste. So …unlike most masks… it doesn’t just plop on top, coating your hair with thick, heavy moisturizers that make...

Luxe, light leave-in conditioner for instantly stronger, glossy, expensive-looking hair. For all hair types.  Why it's WOW Easy to use, instant transformation! Powerful detangler reduces breakage Strengthens strands to support healthy growth Moisturizes + defrizzes for smooth, silky, luxe texture ...

On-the-Spot Frizz Fix smooths, tames and de-frizzes instantly with Avocado and Omega 3’s Why it's WOW Instant on-the-spot frizz fix Apply our frizz cream to bumps, bends and bed head then either brush or blow dry the unruly sections for a...

Color Wow combined two powerful hair technologies – the conditioning benefits of an oil with the shine power of a serum – in one ultra lightweight product for both styling and treatment benefits. The humectant oils penetrate hair strands to...

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.  There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks...

New “Naked Technology” feels like nothing’s on the hair! Unique ”mix-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part  breakthrough curl-bundling polymers for bouncy, defined “naked curl” results Our proprietary Profaxil-18 Complex™ breaks up large oil particles (hemi-squalane...

For Curly, Coily Hair (Type 3a - 4b curls) Faster, easier, pain-free washdays and fresher shampoo results No-knots wet-combing for reduced breakage + shedding Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface Coconut Oil helps moisturize to maximize slip and...

The longer it takes to blow-dry, the more damage you cause from color fade to dehydration to breakage. Speed Dry cuts drying time by over 30% with new technology that doesn’t use alcohol to help dry your hair by evaporating...

Ideal for all hair types but especially color-treated hair, our heat protectant texture spray is formulated with translucent moisturizing elastomers, so it won’t leave white chalky residues, dehydrate your hair, or “glue” hair strands together when you use heat styling...

Typical volumizing products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up,...

Typical volumizing products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up,...

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