It’s a completely different texture than any other masque: It isn’t a cream, it isn’t a liquid. It isn’t a paste. So …unlike most masks… it doesn’t just plop on top, coating your hair with thick, heavy moisturizers that make...

Formulated with Argan Oil, which is rich in Vitamin E, essential fatty acids and antioxidants that leave your hair softer, shinier and more hydrated. Made with eight proprietary translucent conditioners that additionally won't warp color, or oxidize and make it...

Formulated with Avocado Oil, which is rich in nourishing omega oils and antioxidants that leave coarse, thick hair majorly moisturized, silkier and shinier. Made with eight proprietary translucent conditioners that additionally won't warp color, or oxidize and make it look...

Our Color Security Shampoo is a total departure from typical shampoos today because it guarantees a 100% clean, completely residue-free wash. Unlike traditional “thickening”, “anti-frizz” or “conditioning” shampoos that leave unwanted ingredients on your hair and scalp, our shampoo ensures...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

Our ultra-light spray is a “one-and-done” formula that replaces the layers of gels, creams and serums typically used to control and define curls…which build up, weigh curls down and make them dull.  This totally new technology combines three polymers that...

Our ultra-light spray is a “one-and-done” formula that replaces the layers of gels, creams and serums typically used to control and define curls…which build up, weigh curls down and make them dull.  This totally new technology combines three polymers that...

Dream Coat uses a ground-breaking, heat-activated polymer technology that is feather-light. It will not weigh hair down or leave it greasy.  When activated by the heat of your blow dryer along with light tension from a brush, Dream Coat forms...

Dream Coat uses a ground-breaking, heat-activated polymer technology that is feather-light. It will not weigh hair down or leave it greasy.  When activated by the heat of your blow dryer along with light tension from a brush, Dream Coat forms...

Carb Cocktail is a leave-in treatment that is activated when you blow-dry your hair. The formula features a weightless carb-based complex (cellulose, starch, oat bran) that bonds to hair strands with heat, acting like a “filler” and adding mass and...

Healthy hair strands have a natural outer lipid layer that locks in moisture. When heat and chemical treatments damage this barrier, hair becomes dehydrated.  Coconut Cocktail is a leave-in treatment formulated to replace and mimic this essential lipid layer with...

This leave-in, heat-protectant treatment is activated when you blow dry.  Formulated with sulfur-rich blue sea kale, Amino Acids and B vitamins, it instantly helps fortify hair’s internal sulfur bonds for stronger, more resilient strands. Makes a major difference with just...

Extra is the first “flower-powered” shine spray. It harnesses the unique light-producing power of Mullein, a flower phenomenon that captures invisible UV light then converts it into full spectrum light, which results in a brilliant show of radiance.  This very...

Ground-breaking, extra-powerful, anti-frizz technology - Fills dry, porous, frizz-prone hair with internal moisture which negates this hair type’s natural urge to pull in atmospheric moisture (humidity) that makes hair puff and swell. - Delivers long-lasting results for hair that has...