It’s a completely different texture than any other masque: It isn’t a cream, it isn’t a liquid. It isn’t a paste. So …unlike most masks… it doesn’t just plop on top, coating your hair with thick, heavy moisturizers that make...

Our Color Security Shampoo is a total departure from typical shampoos today because it guarantees a 100% clean, completely residue-free wash. Unlike traditional “thickening”, “anti-frizz” or “conditioning” shampoos that leave unwanted ingredients on your hair and scalp, our shampoo ensures...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

For all hair types, especially for color-treated hair, graying hair and thinning hair. Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never...

This super light hairspray formula has no typical ingredients that will yellow, darken or dull your color. The firm but flexible formula won’t harden or stiffen, so you can continue brushing and shaping the hair into style without fear of...

Our ultra-light spray is a “one-and-done” formula that replaces the layers of gels, creams and serums typically used to control and define curls…which build up, weigh curls down and make them dull.  This totally new technology combines three polymers that...

Extra is the first “flower-powered” shine spray. It harnesses the unique light-producing power of Mullein, a flower phenomenon that captures invisible UV light then converts it into full spectrum light, which results in a brilliant show of radiance.  This very...

It’s a completely different texture than any other masque: It isn’t a cream, it isn’t a liquid. It isn’t a paste. So …unlike most masks… it doesn’t just plop on top, coating your hair with thick, heavy moisturizers that make...

Luxe, light leave-in conditioner for instantly stronger, glossy, expensive-looking hair. For all hair types.  Why it's WOW Easy to use, instant transformation! Powerful detangler reduces breakage Strengthens strands to support healthy growth Moisturizes + defrizzes for smooth, silky, luxe texture ...

For Curly, Coily Hair (Type 3a - 4b curls) Faster, easier, pain-free washdays and fresher shampoo results No-knots wet-combing for reduced breakage + shedding Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface Coconut Oil helps moisturize to maximize slip and...

The longer it takes to blow-dry, the more damage you cause from color fade to dehydration to breakage. Speed Dry cuts drying time by over 30% with new technology that doesn’t use alcohol to help dry your hair by evaporating...

Typical volumizing products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up,...

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