What it is:
Especially developed for color treated hair, the Bamboo Vibrant Color Shampoo from Alterna features gentle cleanser that deep clean scalp and hair without stripping and it’s free of any sulfates or sodium chloride. It offers great protection against UV rays and features the rinse-resistant Color Hold technology, which provides the highest level of color protection.
What it does:
The Alterna bamboo shampoo cleanses the hair with gentle ingredients and fortifies it with a powerful extract of organic bamboo, which not only boosts hair’s strength, but also its flexibility.
This fabulous shampoo for color treated hair features organic Kalahari melon extract, which nourishes the hair and shields it from UV ray damage. Last, but not least, the Color Hold technology infuses hair with plant-derived melanin, preventing color from fading.
Key Features & Benefits:
• Gently cleanses the hair
• Nourishes the hair
• Strengthens the hair
• Maintains the vibrancy of hair color
• Protects against UV rays
• Rinse-resistant color protection
• Keeps hair healthy
• Paraben FREE
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• Apply to wet hair and massage onto scalp and through the hair.
• Rinse off well and repeat if necessary.