Color WOW conquers the hair care problem of the decade: the short-lived joy of new hair color!
Color Wow is a complete range of new technologies that resolve problems associated with color-treated hair….including dreaded roots. For the 75% of women who color their hair (single process, highlights or a combination of both), Color Wow is a life-changer.
No more roots..ever! No brassiness, dullness or fading! No dry or dull texture! Less money, less stress and strain on the hair, fewer salon appointments.