Rosie created her first fragrance in 2008. Wearing it only as her personal fragrance, Rosie had daily requests to make it for clients and friends. In 2010 Rosie started selling it through a few local stores in LA and named it Leila Lou after her daughter.
The demand grew very quickly and the By Rosie Jane brand was born.
Inspired by the 4 seasons and the idea of casual living Rosie continues to create beautiful fragrances and products.
“Scent is such an evocative sense. It brings up feelings and memories depending on where you grew up, vacationed, fell in love and so on. I love how powerful that can be.”