In Donna Karan's own words...
People ask me why Cashmere Mist became such a beloved classic. The answer is simple, it is born of true passion. I love cashmere. I wear it year round. Design with it. Sleep with it. And give it as gifts to those I love. You could say I'm obsessed with it. For me, cashmere is simply a way of life, which is why Cashmere Mist had to be.