Circle of Friends was founded by the world's great experts on children: moms. Since its inception, its mission was to create a professional hair, bath, and body line for children, while introducing them to a world of styles and cultures.

Circle of Friends bottles depict a character-or friend-from a different part of the world. Colorfully illustrated, this friend lends his or her name to each product and offers a short story on the back. The story talks about the life of characters in their country, punctuated with fun facts about where they live and what they do for fun.