The only cosmetics enterprise indigenous to the Dead Sea region, AHAVA is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. The waters of the Dead Sea contain the highest concentration of minerals in the world – an astounding 32%. Its layers of mineral mud yield extraordinary concentrations (ten times more than ocean water) of natural elements – such as magnesium, calcium, potassium, strontium, boron and iron – that are essential to maintaining healthy, supple skin.
