In 1916, master perfumers created a new fragrance in a small perfumer's laboratory in the old town centre of Parma. It was unusually fresh and modern compared to the perfumes of German origin, stronger and more intense, that were then so popular.
This was the first real Italian eau de cologne, and it expressed a new sensibility. The most striking thing was the purity of the fragrance produced exclusively with natural ingredients. To this day, its composition has never been changed.
Acqua di Parma is the expression of exclusively Italian savoir vivre and savoir faire. Quality, creativity, elegance and exclusiveness are the values underpinning the Acqua di Parma style.