The Sachajuan success story started with the opening of the Sachajuan salon in 1997 in Stockholm by Sacha Mitic and Juan Rosenlind. The two are highly acclaimed hairdressers with vast experience in both hairstyling and fashion in Sweden as well as internationally.
The Sachajuan salon soon became one of Sweden’s hottest hairdressing spots and the creation of their own brand of haircare products was a natural next step in the growth of the Sachajuan brand.
In 2004 the first Sachajuan haircare products were introduced to the Swedish market with immediate acclaim. Sachajuan products have since won editors picks form leading fashion magazines across the world.