Acqua di Parma began in 1916 in a small perfume factory in the old town center of Parma and was an immediate success becoming the most popular perfume of the era between the 30’s and 50’s seducing the stars of Hollywood, from Cary Grant to Audrey Hepburn. Acqua di Parma continues to be a timeles classic and a cult object within a tight circle of high society devotees.
